( Log Out /   Engagement is an important goal for brands because it means that consumers become participants instead of viewers. AlphaGamma is the place where young professionals look for information, innovation and inspiration in the fields of entrepreneurship, business and finance. And not just that. Now, why is a brand personality so important? By typing Oreo on the search box, Google’s predictive results are the following: oreo, oreo brand personality, oreo balls, oreo truffles. Below are descriptions of Oreo’s presence on these individual platforms. Oreo’s Facebook page is used as a platform for daily cookie and brand updates. In fact, brand followers and consumers are often looking for more than just a mere product or service, she says. Therefore the new sources of information—consumer-generated content and opinions posted on social media—are referenced alongside traditional media in order for consumers to make and fully commit to purchasing the product. Level 4: Life experienced at the moment, one day at a time. By continuing to browse further through our pages you express your agreement with our privacy policy. This is because consumers are making their own recipes or doing other Oreo-related activities and then sharing it with other consumers through pictures and posts Pinterest. And each brand has posted another reply, too: Why This Rules, aka The Power Of Personality This video , which features animated Oreo cookies and “Game of Thrones” music, includes a shot of the limited-edition packaging. Unlike a product brand personality that typically relates to consumers and user imagery for a specific product brand, a corporate brand personality can be defined in terms of the … After looking at the four-step engagement process, Oreo’s engagement is between the curation and creation steps since consumers are interacting with the brand differently on different platforms. Even though they are happy with their lives and admit mostly every facet of it, they are used to taking complete control of … Just check out these numbers: The brand is available in more than 100 counties and approximately sells 34 billion OREO cookies every year, which is about 92 million cookies in a day! By continuously releasing humorous and creative media, Oreo has associated itself with playfulness and witty commentary. Presentation Agenda My Presentation Topic Life cycle of the brand – OREO From inception to growth phase 1. So, it might seem like Oreo is coming up with wackadoodle flavors out of left field but, in reality, they're counting on the novelty of these flavors to solidify their fan base. Creation occurs when consumers post something about the brans that they’ve created themselves. Brief About Biscuit Industry in India - Existing players, competition to my brand (Oreo), market share, how has it progressed over the years - 7 slides (3 Min) 3. There is one cookie, in particular, that has made its way to the hearts of many around the world, and that cookie is Oreo. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Specifically, Oreo has used the Social Feedback Cycle in order to reiterate campaign messages from their TV advertisements in their social media posts. which have helped the brand grow. Our website uses cookies to improve your browsing experience. fjs.parentNode.insertBefore(js, fjs); After analyzing Oreo’s social media strategies, we see that much of their success stems from producing culturally relevant content posts that are also spontaneous and unexpected. Evans describes how the classic purchase funnel is connected to digital word-of-mouth via social media. Brands with a personality have a design, a tone of voice and a presence. }(document, 'script', 'facebook-jssdk')); Mina Nacheva is a freelance journalist and content strategist, working with startups and small businesses from around Europe. As a result from the brand’s effective use of social media, Oreo has seen a doubled return on investment in digital marketing. Seth Adler: It's also an experience in and of itself, to- Oreo If Oreo is the king of agile marketing, then Twitter is its crowning gem. As previously mentioned, I really love Oreo’s Instagram page because there’s so many interesting and exciting pictures to scroll through. The key to a strong content strategy, and as a result to building up a coherent brand personality, lies in the ability of the brand to always be there for its customers – whether in words, videos or images, on their own site or on social media. 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